The Epicenter Of Online Brand Building

E. Ronald Culp

This article argues that well-designed public relations activity is a vital precursor to advertising in the development of dot.com start-ups.

The Epicenter of Online Brand Building

Well-designed PR paves the way for effective dot.com advertising

Whether at a century-old retailer or a bold start up, the practice of public relations has undeniably moved toward the epicenter of online brand building....

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