The Enduring Influence of TV Advertising and Communications Clout Patterns in the Global Marketplace

Historically television has been one of the most powerful marketing contacts. But the recent proliferation of TV channels and influence of digital contacts resulted in audience fragmentation and additional media clutter.

The Enduring Influence of TV Advertising And Communications Clout Patterns In the Global Marketplace

Oscar JamhouriIntegration Marketing and Communications

Marek L. WiniarzMethod Marketing Communications


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