The enduring anachronisms of American TV selling

Stephen White and Charles Dawson

This article describes the U.S. system for selling TV time, and argues that the mounting pressures against this system may soon become irresistible.

The enduring anachronisms of American TV selling

Stephen White and Charles Dawson

Jim Croce's Ballad Time in a Bottlebecame a posthumous hit in America in 1974. In an eerie way the words also reveal the attitudes behind America's vast television advertising...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today