The end of the world as we know it

Almost all industries are undergoing dramatic change as supply has begun to exceed demand. This article argues that the inevitable surpluses that result from this development are likely to be a recurrent feature of the modern economy, with implications for everyone from advertisers to politicians.

The end of the world as we know it

Peter GeorgescuJohn Wiley & Sons, Inc.

Many have the will to win. Few have the will to prepare.

                                                                                                                — Anonymous

Imagine a business executive in his late fifties, wearing pinstripes, standing before an audience of similar business types and playing a recording of R.E.M.'s “The End of the World As We Know It.” Imagine an audience, hoping to hear a subtle analysis of business and the economy but getting an earful of Michael Stipe's voice instead of their featured speaker's — and not quite knowing what to make...

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