The emperor’s new clothes: technology is useless if consumers can’t use it

Simon Silvester

Digital technology is developing at a staggering rate, but there is a danger that it could collapse as the dotcom boom did if companies do not change their attitude to consumers.

The emperor's new clothes: technology is useless if consumers can't use it

Simon SilvesterY & R EMEA

'The new net boom,' announces Fortune.In California, venture capital is flowing. After five years in the doldrums, tech is back. And it's back big time....

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