The emperor’s new clothes: technology is useless if consumers can’t use it

Simon Silvester

Digital technology is developing at a staggering rate, but there is a danger that it could collapse as the dotcom boom did if companies do not change their attitude to consumers.

The emperor's new clothes: technology is useless if consumers can't use it

Simon SilvesterY & R EMEA

'The new net boom,' announces Fortune. In California, venture capital is flowing. After five years in the doldrums, tech is back. And it's back big time.

Last time it was only dotcoms, telecoms and computers that boomed. Today virtually every industry on Earth is experiencing rapid change. Hollywood is digitising. Airlines are digitising. Fast-food service is digitising. Soon, with the arrival of radio ID chips on every package in every supermarket, the humble food and drink industries will digitise too....

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