The Emerging Multicultural Marketplace

Tom Stevens

This article addresses the issue of targeting the rapidly growing immigrant population in the USA - this is a multicultural market including Arabic, Asian-Indian, Chinese, Filipino, Greek, Italian, Korean, Polish, Russian and Vietnamese nationalities.

The Emerging Multicultural Marketplace

Why so many savvy marketers are focusing on the booming immigrant population

Tom StevensEthnic-American Broadcasting

As marketers, we spend our days in the trenches working to maintain customer loyalty and win over new customers. In this constant battle for mind share, finding an untapped group of potential customers is a virtually foreign concept. Yet, when marketing to the rapidly growing immigrant community of the U.S., one can find just that – an undiscovered niche.

Marketers already have an understanding of the power of targeted strategies to reach longer-standing ethnic groups such as the African-American or...

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