The emergence of retail media 2.0 in APAC

Bharat Khatri

OMG’s Bharat Khatri analyses the growth of retail media networks – digital ad platforms operated by retailers – and how brands are recognising the potential of these platforms as valuable advertising channels.

In recent years, the digital marketing industry has experienced numerous shifts and among the notable developments is the progression of retail media. Previously limited to physical stores or coupons with a direct focus on sales, the rise of e-commerce...

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