Within a short period of just over a decade, IMC has swept around the world and become the accepted norm of businesses and apparently the agencies that service their needs.
The Emergence Of IMC: A Theoretical Perspective
Philip J. Kitchen
University of HullJoanne Brignell, Tao Li and Graham Spickett Jones
Hull University Business School
Sometimes, in a specific disciplinary area, it is useful to pause and take stock of...