The Electoral Fraud Act was introduced to Northern Ireland in May 2002, and brought with it strict new measures regarding voter registration and voter identification.
Agency: McCann-Erickson Belfast | Author: Not credited |
The
Electoral Commission
'The
new campaign gets the vote'
BACKGROUND
The new Electoral Fraud Act was
introduced in
Northern Ireland
in May 2002, putting into place strict new measures in respect of voter
registration and voter identification.
The legislation, unique to
Northern Ireland
, was primarily brought about to overcome widely held perceptions of personation
and electoral abuse and as such, the advertising campaign had to succeed against
this backdrop.
- 'Electoral abuse, and the perception
of electoral abuse, has always...