The Efficacy of Brand-Execution Tactics in TV Advertising, Brand Placements, and Internet Advertising

Jenni Romaniuk

This article examines brand-execution tactics (showing and naming the brand) in television, internet video advertising, and brand placement within TV programs.

The Efficacy of Brand-Execution Tactics in TV Advertising, Brand Placements, and Internet Advertising

Jenni RomaniukEhrenberg-Bass Institute for Marketing Science, University of South Australia

INTRODUCTION

Across all theories of advertising, there is a...

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