The effects of survey frequency on panelists’ responses

This paper addresses the impact of frequent responders on online panel research. Results from two studies are reported, comparing the demographics and survey responses of panel members who are frequent survey responders to those of less frequent responders.

The effects of survey frequency on panelists' responses

Terrence Coen, Jacqueline Lorch and Linda PiekarskiSurvey Sampling International, United States

PROFESSIONAL RESPONDENTS

Researchers have always had a concern that the same people are answering a lot of surveys – whether it's the case that only a few people are prepared to drive to a focus group facility to discuss an issue, or only a few people will test market a product, or that many people are never at home to answer the phone when researchers call. Response rates continue to fall, online as well as on...

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