The effects of survey frequency on panelists' responses
Terrence Coen, Jacqueline Lorch and Linda PiekarskiSurvey Sampling International, United States
PROFESSIONAL RESPONDENTS
Researchers have always had a concern that the same people are answering a lot of surveys – whether it's the case that only a few people are prepared to drive to a focus group facility to discuss an issue, or only a few people will test market a product, or that many people are never at home to answer the phone when researchers call. Response rates continue to fall, online as well as on...