The effects of PVRs on television viewing

By analyzing data from the Nielsen National People Meter Sample, this paper dimensions the penetration of PVRs in television households in the United States.

The Effects Of PVRS On Television Viewing

Scott L. Brown and Daniel J. Monistere Nielsen Media Research

Executive Summary

Anecdotally, the personal video recorder has been described on the one hand as a VCR on steroids and on the other hand, as...