The effects of panel recruitment and management on research results - a study across 19 online panels

This paper provides outcomes from an empirical study across 19 online panels that has been conducted during April and May of 2006.

The effects of panel recruitment and management on research results – a study across 19 online panels

Ted VonkOnderzoekpaleis, Netherlands

Robert van OssenbruggenProCression, Netherlands

Pieter WillemsMillward BrownEurope, Netherlands

INTRODUCTION

As a researcher, you sometimes wonder what would happen with the results of your survey if it was executed at the same moment in another mode or by another agency. Sometimes at conferences you see studies conducted in different modes. Hardly ever do you see results of the same study carried out by several agencies at the same moment. Nevertheless, this paper is about such a study: 19...

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