The Effects of Media Concentration On Your Brand

Robert Reaume

This Canadian author looks at the growing concentration of multi-media power, covering content and distribution, not only in North America, but across the world.

The Effects of Media Concentration on Your Brand

Make sure your brand's objectives come first

Robert ReaumeAssociation of Canadian Advertisers

Let's be honest. If you get to thinking about us at all us being those Canadians up in the frozen north it's usually during the weather report when another 'cold front moving down from Canada' is on its way. Unwelcome cold weather: It's probably our most famous export. But just like weather fronts that know no boundaries, media trends and practices move about with ease in this global business climate. And from a media point of view,...

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