The effectiveness of online video advertising
Suzanne Moorey-Denham and Ann Green
Suzanne Moorey-Denham, managing director of the European division of Dynamic Logic, and Ann Green, senior v-p of marketing solutions at Millward Brown North America, discuss the growing importance of online video advertising and how to increase the effectiveness of the ads.
The effectiveness of online video advertising
Suzanne Moorey-Denham and Ann Green,
The sellers of video advertising are singing its praises and extolling its virtues, promising a more engaged audience for online video compared with a relatively passive one...
