The effect of the Internet on convenience goods

This paper describes the main purposes of a convenience goods website. The use of the website in the development of the product's image, constructing stronger trademarks with deeper meanings, is analyzed.

The Effect Of The Internet On Convenience Goods

The use and impact of websites as tools of communication and loyalty in markets of convenience goods

Claudio AquevequeandCristbal FernndezUniversidad Tcnica Federico Santa Maria

Introduction

The Internet...