The effect of the Internet on convenience goods
Cristobal Fernandez and Claudio Aqueveque
This paper describes the main purposes of a convenience goods website. The use of the website in the development of the product's image, constructing stronger trademarks with deeper meanings, is analyzed.
The
Effect Of The Internet On
Convenience Goods
The
use and impact of
websites as tools of
communication and loyalty
in markets of convenience
goods
Claudio
AquevequeandCristbal FernndezUniversidad Tcnica
Federico Santa Maria
Introduction
The
Internet...
