The Effect Of The Internet On Convenience Goods
The use and impact of websites as tools of communication and loyalty in markets of convenience goods
Claudio AquevequeandCristbal FernndezUniversidad Tcnica Federico Santa Maria
Introduction
The Internet is clearly the star that has shone more intensely in the last decade. However, development of the world net applications has been focused on aspects like electronic commerce, and in the case of consumption goods, mainly in selection or specialty goods. The application of Web capabilities in commercial activities related with convenience goods is still modest, mainly due to a lack of...