The effect of introductions on telephone survey participation rates

Zane Kearns, Susan Benson and Mike Brennan

This paper reports the findings from an investigation into the effects of telephone survey introductions on survey participation rates.
  

The Effect Of Introductions On Telephone Survey Participation Rates

Mike Brennan, Susan Benson and Zane Kearns Massey University

Introduction

Response rates have been falling across all forms of survey research for decades (see...

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