The effect of incentives in web surveys: application and ethical considerations

Nesrin Cobanoglu and Cihan Cobanoglu

Although researchers use internet-based surveys more often than ever in their research, there is little research on the effect of incentives on response rate, speed and cost.
  

The Effect Of Incentives In Web Surveys

Application and ethical considerations

Cihan CobanogluUniversity of Delaware andNesrin CobanogluUniversity of Baskent

Introduction

As the number of internet users in the world doubles every year, reaching nearly 500 million in 2001 (Internet User Number 2002), researchers are using internet tools such as email and webbased surveys more and more as methods of data collection. According to Dillman (1999), the most significant advances in the survey methodology during the twentieth century were the introduction of random sampling in the 1940s and telephone interviewing in the 1970s. However, researchers...

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