The Effect of Billboards within the Gaming Environment

Isabella M. Chaney, Ku-Ho Lin and James Chaney

Players from all demographic groups are spending more and more of their leisure time playing multiplayer online games.
  
Introduction

The Effect of Billboards within the Gaming Environment

Isabella M. ChaneyKu-Ho LinJames Chaney University of London  

Introduction

Multiplayer online gaming has become a popular form of entertainment and has moved from...

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