The Effect of Billboards within the Gaming Environment

Players from all demographic groups are spending more and more of their leisure time playing multiplayer online games.
  
Introduction

The Effect of Billboards within the Gaming Environment

Isabella M. ChaneyKu-Ho LinJames Chaney University of London  

Introduction

Multiplayer online gaming has become a popular form of entertainment and has moved from being the playground of young males to appealing to all age groups and genders. Players enjoy the competitiveness as well as the increasingly social aspects offered by interacting with others in the online gaming environment. This trend of playing online games as a leisure pursuit has been at the...

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