The Effect of Billboards within the Gaming Environment
Isabella M. ChaneyKu-Ho LinJames Chaney University of LondonIntroduction
Multiplayer online gaming has become a popular form of entertainment and has moved from being the playground of young males to appealing to all age groups and genders. Players enjoy the competitiveness as well as the increasingly social aspects offered by interacting with others in the online gaming environment. This trend of playing online games as a leisure pursuit has been at the...