The Economist - Sudoku

In a techno-savvy world, The Economist's challenge was to present itself as the most relevant source of answers and at the same time use innovative technology to get subscriptions.

The Economist - Sudoku

Campaign Summary

In today's techno-savvy world, how do you brand The Economist as the most relevant source of answers – and at the same time, use innovative technology to get subscriptions?

We developed a Sudoku mobile game. At the...

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