The economics of tobacco advertising: spending, demand, and the effects of bans

This study examines most of the published evidence worldwide on the effects of aggregate advertising and of advertising bans on aggregate cigarette and tobacco consumption.

The Economics Of Tobacco Advertising:

Spending, Demand, and the Effects of Bans

Kent M. LancasterandAlyse R. LancasterUniversity of Miami

Introduction

For decades worldwide, the tobacco industry, advertisers and governmental agencies have debated whether...

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