The Dutch outdoor study

In 2000 a new study of outdoor advertising reach was published in the Netherlands. The Dutch Outdoor Study combines several major innovations in outdoor research techniques with new software for presenting results.

The Dutch Outdoor Study

Research on the move

Peter Kloprogge and Marcel van der Kooi PointLogicLex van Meurs Intomart

INTRODUCTION

The Dutch Outdoor Study offers various advantages over the research designs of outdoor studies carried out in other ...