The DTC disruption: How to establish an intimate connection with consumers

Direct-to-Consumer or DTC companies can offer lower prices by doing away with intermediaries and Kunal Sinha lists both the advantages and challenges that they face.

This article is part of a Spotlight series on the Direct-to-Consumer (DTC) model in India. Read more

For many people in India, the COVID-19 pandemic fundamentally changed the way they discovered, shopped and engaged with brands. With 200 million online...