The dragon is waking

Kolja Wehleit, consultant for several European media agencies, outlines the cultural and practical challenges facing advertisers wanting to use outdoor media in the People’s Republic of China.

The dragon is waking

Kolja Wehleit German Federation of Ambient Media

 

In a short space of time, the People's Republic of China(PRC) has developed a rapidly growing outdoor advertising industry. Although poverty is still a relevant issue throughout...