The dos and don’ts of green branding

Guy Champniss

Terms such as global warming and climate change have permeated modern communications, but often without clear forms of explanation at to what these terms actually mean.

The dos and don’ts of green branding

Guy Champniss Havas Media

None of us is a stranger to the terms “global warming” and “climate change”, but there is often little clear communication, education and explanation of these phenomena. To explore how consumer...

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