The Dissatisfaction Syndrome: The New Consumer Mood

A common impression, supported by research, is that people are feeling more stressed and unhappy, and that this affects their attitudes to brands.

The Dissatisfaction Syndrome: the new Consumer Mood

Lucy Purdy Publicis

As a consequence of constantly researching the marketplace for our clients, we have been noticing the increasingly vocal comments from consumers about the stress they are coping with in...