The Dissatisfaction Syndrome: The New Consumer Mood

Lucy Purdy

A common impression, supported by research, is that people are feeling more stressed and unhappy, and that this affects their attitudes to brands.

The Dissatisfaction Syndrome: the new Consumer Mood

Lucy Purdy Publicis

As a consequence of constantly researching the marketplace for our clients, we have been noticing the increasingly vocal comments from consumers about the stress they are coping with in their lives. Correspondingly, we see consumers who are much more impatient with brands, and much more likely to want to punish them if they do not meet their expectations or match their values. It is almost as though because life is more difficult for the consumers, they are going to make life tougher for brands.

In trying to understand this...

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