The discovery and use of laws of marketing

This paper, based on an academic lecture, discusses laws of marketing: how they may be established, and their practical value.

The Discovery and Use of Laws of Marketing1

A.S.C. EhrenbergAske Research Ltd. and Warwick University

Uncovering lawlike relationships between observable phenomena is a commonplace matter which has now been practiced successfully for several...

Not a subscriber?

Schedule your live demo with our team today