The Digital Day: How are people consuming video, audio, communications and text?
Kate Reeve, Jane Rumble and Guy Holcroft
People have more flexibility and more choice than ever before when it comes to what, how, and when they access media content and use communications services. This comes thanks to the expansion in the range of devices, the speed of take-up of different technologies, and the increased convergence between different types of media.
Ofcom subscribes to a wide range of industry research such as BARB (television), RAJAR (radio), and Nielsen NetRatings (internet). This allows us to...