The Digital Cacophony: WARC’s US editor highlights key issues facing marketers ahead of the Ad:Tech Chicago 08 conference
Geoffrey Precourt WARC Online
“At no time in the history of advertising and marketing has the potential been so great for smart players - no matter what their size - to reinvent the game and win,” writes Christopher Vollmer, a partner in Booz & Co, the management consultancy, in Always On - Advertising, Marketing, and Media in an Era of Consumer Control (McGraw-Hill, 2008), his best-selling book on the digital-marketing landscape (for full disclosure, I...