The Digital Cacophony: WARC’s US editor highlights key issues facing marketers ahead of the Ad:Tech Chicago 08 conference

In this preview report from ad:tech Chicago 2008, WARC Online's U.S. editor Geoffrey Precourt discusses the 'digital cacophony'.

The Digital Cacophony: WARC’s US editor highlights key issues facing marketers ahead of the Ad:Tech Chicago 08 conference

 

Geoffrey Precourt WARC Online

 

“At no time in the history of advertising and marketing has the potential been so great for smart players - no matter what their size - to reinvent the game and win,” writes Christopher Vollmer, a partner in Booz & Co, the management consultancy, in Always On - Advertising, Marketing, and Media in an Era of Consumer Control (McGraw-Hill, 2008), his best-selling book on the digital-marketing landscape (for full disclosure, I...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands