The dig - is archaeology the new ethnography?
Simon Blyth and Simon Roberts
How market research has failed to deal with material culture is astonishing. The irony cannot be escaped: an industry largely concerned with the consumption of things (products), yet takes as its singular unit of analysis (consumers).
The dig – is archaeology the new ethnography?
Simon BlythUnilever plc, United Kingdom
Simon RobertsIntel, Ireland
Archaeology is the study of the human past, using stuff. (King 2005:11)
It is archaeology's use of stuff in studying, understanding...