The Diamond Trading Company: Raise Your Right Hand campaign

The Diamond Trading Company (DTC), the London-based marketing subsidiary of the international diamond company De Beers SA, had earned a reputation for its success at creating buzz for diamond jewelry and reaching untapped consumer niches to help expand the sale of diamonds.

The Diamond Trading Company: Raise Your Right Hand campaign

Rayna Bailey

OVERVIEW

The Diamond Trading Company (DTC), the London-based marketing subsidiary of the international diamond company De Beers SA, had earned a reputation for its success at creating...