The design and precision of data-fusion studies

Fusion is the linking of two survey datasets by pairing up similar respondents and joining their data records, in order to be able to cross-analyse outputs from one survey with those from the other.
  

The design and precision of data-fusion studies

Trevor SharotAGB Nielsen Media Research

INTRODUCTION

Fusion is the linking of two surveys, A and B, at respondent level. In its simplest form, each respondent in A is matched with a 'similar' respondent...

Not a subscriber?

Schedule your live demo with our team today