The Deliveroo guide to social

Deliveroo’s social team is having a lot of fun “throwing everything at walls and seeing what sticks” but this is only possible because of the strategy and processes that have been put in place.

Deliveroo is “probably a year late” to TikTok and now it’s “throwing everything at walls and seeing what sticks”, according to Ben Bailey, global director of consumer communications at the food delivery brand.

“We’re having a lot of fun,” he told a session...