The defining moments and key players of the last fifty years and opportunities for the future: a personal perspective
Dr David SmithDVL Smith Group
The UK market research industry is a fantastic success story. The Market Research Society (MRS) started, as a luncheon club, on 5th November 1946 with 23 founder members. Today, annual expenditure on market research in the UK is in excess of £1 billion. This paper highlights some of the key achievements of our industry over the last 50 years. But we do this only in part to celebrate our success. The primary focus of this...