The defining moments and key players of the last 50 years: a personal perspective

Dr David Smith

The UK market research industry is a fantastic success story. The Market Research Society (MRS) started, as a luncheon club, on 5th November 1946 with 23 founder members.

The defining moments and key players of the last fifty years and opportunities for the future: a personal perspective

Dr David SmithDVL Smith Group

The UK market research industry is a fantastic success story. The Market Research Society (MRS) started,...

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