Innovation in Marketing
The Defeat of Habit by Originality
A Challenge to Marketers and Agencies Alike
Creativity is a term that people in marketing departments and agencies love to bandy around. Yet it rarely gets defined. The most exact...
The Defeat of Habit by Originality
This article is a version of a speech originally given at the Marketing Forum. In it Paul Twivy makes a plea for true creativity to be used in brand development.
