The death of innovation
John Kearon examines the heretical proposition that the adoption of ‘marketing science’ is the reason why large corporations no longer seem capable of creating the kinds of new category innovations that made them big in the first place. He argues that it is freedom from the constraints of marketing science that has enabled small startups to innovate and initiate new behaviours
As marketing'ssecond century gets into full swing, the world economy is coming out of the worst financial meltdown in living memory. Gone for now are the endless rounds of mega-mergers that...