The Dangers Of Short-Sighted Business
Martin Hayward dunnhumby
There is a creeping malaise in today's world that runs far deeper than just the business and marketing environment, but one that requires the courage and conviction of these communities to contribute to its resolution. The issue is short termism, in all of its expedient, lazy, self-serving and inefficient manifestations. Strong words for sure, but big issues require big responses, and at risk here are some of the fundamental givens of how and why marketing works in a consumer society.
Before examining...