The Dangers of Shoddy Email Marketing

Argues that marketing by e-mail needs to be used by companies with great care. Reports research (qualitative and quantitative) amongst Internet users to find out how they feel about receiving e-mails.

The Dangers of Shoddy Email Marketing

Erminia Blackden

While the explosion in internet marketing over the past two years has revolutionised our business, we have also been forced to ride a roller coaster.

From the peaks of newly discovered possibilities...