The danger of a ‘brand bubble’

In this fresh-thinking analysis, John Gerzema and Edward Lebar analyse the growing ‘brand bubble’ – the perilous situation in which financial market expectations and values of brands continue to rise while the consumer interest and trust in brands continues to fall.

The danger of a 'brand bubble'

John Gerzema and Edward Lebar

In 1841, Charles Mackay wrote his famous book, Extraordinary Popular Delusions and the Madness of Crowds,to describe various marketing phenomena. Of special note was his passage on 'Tulipmania',...

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