The cultural influences of narrative content on consumers’ perceptions of helpfulness

The rapid development of text analytics enables marketers to obtain the information extracted from the narrative content in user-generated content (UGC).


With the advent of social media and smartphone technology, the world has changed rapidly in the last 20 years, and marketers have been quick to notice this trend. Today, 88% of companies adopt social media to spread awareness of their promotions,...

Not a subscriber?

Schedule your live demo with our team today