The cultural and creative national trend is feasible in domestic and foreign marketing

吴孝明（Jeffrey Wu）

Not long ago, Italian astronaut Samantha Cristoforetti posted a tweet during her mission on the International Space Station, using Italian, English and Chinese. The Chinese quoted the sentence of "Orchid Pavilion Collection", lamenting the cosmic landscape . Today, a thousand years later, ancient Chinese culture can still resonate across spaces and countries. The inspiration for today's brands conducting national fashion marketing is that independent innovation with a real cultural height and attitude should be a method for them to connect with each other in domestic and even overseas scenarios.

In recent years, "national tide marketing" has become very popular in the advertising and marketing circle. Whether in the domestic or overseas markets, many brands have continued to exert their efforts in the name of national tide marketing, and they seem to have achieved good results; There are all kinds of national tide marketing, and people can't help but think about what is the national tide; and how to define a so-called successful national tide marketing.

National tide is independent innovation "under the current time and space"

As the name suggests, the "guo" of Guochao refers to a country,...

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