This article is part of Spotlight China's latest series focusing on Chinese brands going global. Click to go to the topic page to read more about it.
Brand: Midea air conditioner
Brand Owner: Midea
Main Agency: F5
Market launch: North America, Europe
Industry: Household Appliances
Media channel: online video
In the North American and European markets, Midea Air Conditioning launched innovative air-conditioning products based on local specific needs. By releasing video commercials, the film uses cultural symbols that are unique to the local area found after in-depth insight,...