The critical role for business leadership to move from ambition to urgent action on climate change

Mark McGinn

The 2021 Edelman Trust Barometer Special Report: Climate Change, polled 14,000 respondents across 14 markets throughout September 2021.

“How did you go bankrupt?” Bill asked.

“Two ways,” Mike said. “Gradually, then suddenly.”

COP26 arrived with urgent expectation. Political, corporate, and civil society leaders came to Glasgow powered by unambiguous climate science and public opinion. Our 2021 Edelman Trust Barometer Special Report: Climate Change, which polled 14,000 respondents across 14 markets throughout September 2021, showed that more than three in four citizens are worried about the effects of climate change. The same number recognised the need for significant lifestyle changes.1 

They were equally clear about who they expect to lead; 46% said government should lead on...

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