The Creeping Threat to Consumer Freedom of Choice

This article is a version of a speech given at the Marketing Forum in September 2001 and argues that business, brands and advertising are under increasing threat.

The Creeping Threat to Consumer Freedom of Choice

Malcolm Earnshaw ISBA

Business, brands and advertising are under increasing attack. There is a growing 'anti' movement, often fuelled by the antibusiness, antibrandadvertising stance of many commentators...