The Creativity Challenge: Media Confluence and Its Effects on the Evolving Advertising Industry
Kim Bartel Sheehan and Deborah K. Morrison
The advertising landscape has experienced dramatic change over the past several years, as consumers spend more time online, have more control over traditional advertising vehicles, and chose to create and share their own content.
The Creativity Challenge: Media Confluence and Its Effects on the Evolving Advertising Industry
Kim Bartel Sheehan and Deborah K. MorrisonUniversity of Oregon
INTRODUCTION
You cannot open Ad Age or Adweekthese days without finding bold evidence that significant...
