The Cosmocrats - identifying new targets for modern luxury

Cosmocrats are an elite of luxury consumers estimated to number 20m worldwide, which could double in size between 2000 and 2010.

The Cosmocrats – identifying new targets for modern luxury

Adeline AttiaAllegoria Consultants, France

INTRODUCTION AND HISTORY OF COSMOCRACY

This paper is intended to illustrate a method of understanding the motives and behaviours of a consumer target...