The Coronavirus era: Wellness redefined

COVID-19 has transformed the economic and consumer landscape – it has changed the way we as consumers live, work and shop – and uncertainty remains high.
  • What is clear is that economies will not emerge unscathed and the daily routines and lifestyles of consumers will shift to accommodate continued social distancing while treatment and vaccine options are investigated.
  • The COVID 19 pandemic is accelerating all wellness related micro trends, with the basic principles of health and keeping diseases at bay as a core priority.
  • Digital and tech enabled self care solutions gain further importance in preventative health, while Nutritional habits turn to naturally healthy and functional alternatives that endorse the concept of a resilient body and mind.
  • The shift in consumption to prioritise necessities over non...

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