The contribution of advertising spend to the US economy - research findings from The Advertising Coalition

Geoffrey Precourt

Warc's US editor, Geoffrey Precourt, covers the opening session of the ANA's 2010 Masters of Marketing conference in which ANA head Bob Liodice focuses on the contribution of advertising to the US economy.

The contribution of advertising spend to the US economy - research findings from The Advertising Coalition

Geoffrey PrecourtWarc

In an industry that seems ever more reliant on metrics, one number stood out at the Association of National Advertisers (ANA) annual "Masters of Marketing" gathering: with more than 1,600 registered attendees, attendance for the 2010 event in Orlando was 33% higher than the record 2009 audience.

On a far greater macro scale, Bob Liodice, ANA president/ceo, announced to a full-house morning assembly that new research lends quantitative evidence to his assertion that, "Advertising is a major engine of the economy."...

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