The contemporary Canadian youth market 101

Discusses and illustrates the current youth market (or markets) in Canada: its importance, how it is currently changing, its interests and drives, how to communicate with it and build relationships.

The contemporary Canadian youth market 101

Mike FarrellPop Culture Vulture

To say that the last five to 10 years have been revolutionary when thinking about the way marketing and advertising view and approach North American teen and young adult consumers...

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