The consumer future of e-commerce

Melanie Howard

In this article on electronic interaction Melanie Howard discusses its effect on marketing and customer service.

The Consumer Future Of E-Commerce

Melanie HowardThe Future Foundation

Electronic interaction has become integral to society, and it is clear that organisations must work with, rather than against, the flow. What does this expanding communications landscape mean for effective marketing and customer service? And what are the prospects for e-commerce in its narrowest definition as online transactions?

Consumer attitudes to technology change slowly

As far as consumers are concerned, the dotcom boom and bust never really happened. Maybe a few early adopters were disappointed when their sports shoes failed to arrive, or their groceries turned up hours late, but...

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